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About Us At
PRAdvantEDGE, we know that great things can come in small packages.
We
are proud to be a boutique firm where our philosophy, innovation,
creativity and commitment to our clients allows us to be service and
outcome-oriented. We have a
passion for 'excellence and results' in client services.
We strive to understand who you are and to help you move beyond vision and goals into the arena of action and real influence: successfully implementing, enhancing and achieving mission, positive visibility, productivity, growth and impact. In today’s competitive and noisy marketplace, be it of ideas or of products, for dollars or for members, for visibility or media coverage, it is more important than ever to focus on moving your message, and making your message move others.™ Our Values We are committed to a set of values that works hand-in-hand with our boutique approach. We
are:
Why Hire Us? We understand the power of your potential, and we know how to unlock it. As
a boutique agency, our size allows us to focus on our clients' needs and
move quickly and strategically while providing quality service and
deliverables. Our extensive contact network allows us to team
effectively and efficiently with experts in a variety of disciplines,
ensuring that our clients receive top-quality personal and
professional service from highly experienced practitioners without huge
overhead costs, being handled by inexperienced staff, long lead times and
lots of annoying bureaucracy. We partner with our clients, building an environment of mutual
trust that enables strategic thinking, creativity and success. We
continue to help our clients succeed every day through our vision,
dedication, expertise, knowledge, contacts, effort, enthusiasm, and drive. Whether you’re large or small, an NGO or a non-profit, in the public or private sector, we will help you to move beyond vision and goals into the arena of action and real impact. Our clients become successful implementers, actually enhancing and achieving mission, positive visibility, productivity, growth and influence. When you hire us, you know that you have chosen a team that is skilled at:
We
developed and believe in the concept of Fusion
PR®, a holistic approach to
communications that combines traditional strategic communications
activities and campaigns with content-based substantive program
development, research, analysis, implementation and administration
services. We
believe that the collaborative approach of Fusion
PR®
is a key component in successful public relations and public affairs
campaigns. This belief is informed by well-documented surveys and
research, which tell us that in both the United States and Europe, non
governmental organizations are now the most trusted institutions.
Influencing and shaping public opinion today is therefore not just about
media placement, marketing or brand-building, but relies on the quality of
relationships between organizations, communities and stakeholders, and
requires a variety of interdependent innovative strategies, programs and
partnerships. We believe that whether you’re a non-profit or a large for-profit corporation, message development is key: who you are and what you believe in moves hand in hand with what you produce, what you sell or what you wish to accomplish. It is vital to develop a powerful message, stay on message and effectively disseminate that message. It is equally as important to implement that message by developing innovative and impactful mechanisms and programs that activate that message, making the mission and aspirations of your corporation, NGO or organization real and appealing. In today’s competitive and noisy marketplace, be it of ideas or of products, for dollars or for members, for visibility or media coverage, it is more important than ever to focus on moving your message, and making your message move others.™ Leadership Rachel Schwartz, Principal With
a career spanning over fifteen years, Rachel Schwartz is an accomplished
public affairs specialist with more than a decade of experience in
community, government and foreign relations.
Her expertise lies in building, maintaining and managing strategic,
successful high-profile programs and relationships, with a track record of
extraordinary achievements. As
founder of PRAdvantEDGE, Schwartz partners with clients and plays an
active role in formulating strategic, long-term communications, community
relations, public affairs, advocacy, and marketing programs for clients,
as well as high-profile innovative program development and administration
projects. Prior
to forming her company, Ms. Schwartz was the Director of International
Relations and Leadership/Board Development at the Prior
to joining the AJC, Ms. Schwartz was a legislative and policy analyst at the
California Newspaper Service Bureau (CNSB) where she successfully
intercepted, tracked and assessed new legislation and its public and
organizational fiscal impact for the company.
While at CNSB, Schwartz researched and prepared opposition
arguments and drafted alternate language to fight numerous proposed bills
attacking legal advertising laws. Her legislative tracking
department monitored and coordinated the progress of hundreds of bills
annually while prioritizing high-impact legislation for appropriate
action.
Ms. Schwartz also took the unprecedented step of turning the
legislative affairs department into an income-producing division by
identifying and reporting on legislation with the potential to produce
advertising and social marketing revenue. This initiative produced several
hundred thousand dollars...in its implementation year. Ms.
Schwartz is a Political Scientist with a degree from
the
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