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About Us At
PRAdvantEDGE, Inc., we know that great things can come in small packages.
We
are proud to be a boutique firm where our philosophy, innovation,
creativity and commitment to our clients allows us to be service and
outcome-oriented. We have a
passion for excellence and results in client services.
We strive to understand who you are and to help you move beyond vision and goals into the arena of action and real influence: successfully implementing, enhancing and achieving mission, positive visibility, productivity, growth and impact. In the current competitive and noisy marketplace, be it of ideas or of products, for dollars or for members, for visibility or media coverage, it is more important than ever to focus on moving your message, and making your message move others. Our Values We are committed to a set of values that works hand-in-hand with our boutique approach. We
are:
Why Hire Us? We understand the power of your potential, and we know how to unlock it. As
a boutique agency, our size allows us to focus on our clients' needs and
move quickly and strategically while providing quality service and
deliverables. Our extensive contact network allows us to team
effectively and efficiently with experts in a variety of disciplines,
ensuring that our clients receive top-quality personal and
professional service from highly experienced practitioners without huge
overhead costs, being handled by inexperienced staff, long lead times and
lots of annoying bureaucracy. We partner with our clients, building an environment of mutual
trust that enables strategic thinking, creativity and success. We
continue to help our clients succeed every day through our vision,
dedication, expertise, knowledge, contacts, effort, enthusiasm, and drive. Regardless of whether you are large or small, an NGO or a non-profit, in the public or private sector, we will help you to move beyond vision and goals into the arena of action and real impact. Our clients become successful implementers, actually enhancing and achieving mission, positive visibility, productivity, growth and influence. We believe that message development is key: who you are and what you believe in moves hand in hand with what you produce, what you sell or what you wish to accomplish. It is vital to develop a powerful message, stay on message and effectively disseminate that message. It is equally as important to implement that message by developing innovative and impactful mechanisms and programs that activate that message, making the mission and aspirations of your corporation, NGO or organization real and appealing. In today?s competitive and noisy marketplace, be it of ideas or of products, for dollars or for members, for visibility or media coverage, it is more important than ever to focus on moving your message, and making your message move others.? Leadership Rachel Schwartz, Principal Rachel Schwartz, founder of PR AdvantEDGE, Inc., is an accomplished public relations professional with significant experience in media, community, government and foreign relations. Representing high-profile clients and organizations in both the for and non-profit world for the last decade, Ms. Schwartz has a successful track record working with her clients to enable them to establish and build their brand, and influence and frame issues, both in the public and private sector, via media advocacy, community outreach and integrated marketing. Her clients have been placed in hundreds of media outlets and serve as sources for local, national and international print, broadcast and web-based news media and entertainment productions worldwide, including, but not limited to the Wall Street Journal, the New York Times, the Los Angeles Times, Newsweek, NBC, CBS, ABC, BBC, Bloomberg, German Public Radio, Canadian Broadcasting Corporation, Seven Network Australia, The Jerusalem Post, NPR, PBS, CNN, Fox News Network to name a few. Ms. Schwartz is a former Director of International Relations and Leadership/Board Development at the Los Angeles office of the American Jewish Committee, the nation?s oldest human relations organization. During her tenure at AJC, Ms. Schwartz raised the profile of the AJC with the vehicle of the International Relations endeavor at the local, national and international level by strengthening relationships and implementing innovative programming. Ms. Schwartz cultivated and managed new relationships, and expanded existing working associations, coalitions and collaborative efforts with key diplomats, consulates, media representatives, community and political leaders, and lay board members. She was also responsible for generating, marketing, publicizing and coordinating numerous high-profile meetings, seminars, programs and special events. The agency?s increased profile enabled domestic and overseas negotiated successes that advanced institutional goals and policy positions of the community at-large. She was a legislative and policy analyst at the California Newspaper Service Bureau (CNSB) where she successfully intercepted, tracked and assessed new legislation and its public and organizational fiscal impact for the company. While at CNSB, Ms. Schwartz researched and prepared both support and opposition arguments and drafted alternate language to fight numerous proposed bills for client organizations. Her legislative tracking department monitored and coordinated the progress of hundreds of bills annually while prioritizing high-impact legislation for appropriate action. Ms. Schwartz also took the unprecedented step of turning the legislative affairs department into an income-producing division by identifying and reporting on legislation with the potential to produce advertising and public outreach marketing revenue. This initiative produced several hundred thousand dollars in its implementation year. Ms. Schwartz received her B.A. degree in Political Science from the University of California at Berkeley. She has also completed several certificate programs in the area of Government Relations, including Legislative Procedures; Advocacy & Committee Protocol; and Effective Strategies for State & Federal Lobbying. Ms. Schwartz has lived on three continents and is multi-lingual.
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