understand the unique and important role that NGOs and non-profits play in
today's world. Fifteen years ago, NGOs and non-profits were
secondary players in the world of politics, public policy and public
opinion. Today, they hold a primary seat at the negotiating table,
influencing and shaping what we think and what we do about issues that are
central to our lives and our world.
have extensive and proven experience working with, and assisting NGOs and
non-profits in all areas, including strategic community and stakeholder
relations, public policy and legislative advocacy, international affairs,
strategic communications and issues-oriented campaigns, board and
leadership development, marketing and branding strategies, membership
recruitment, event planning and management, and special program
development and management.
you know that*...
opinion leaders in both Europe and the United States, NGOs are now the
most trusted institutions.
leaders polled for this survey were college educated, aged 35-64,
earned above $75K (or equivalent) household income, and reported a
significant interest and engagement in the media, economic and policy
Europe, the most trusted brands continue to be NGOs.
role, influence and authority of NGOs is growing. They are
ranked equal to business in terms of trust in the US and they dominate
the US, mega-brands like Microsoft and Ford command higher levels of
trust than NGOs like Greenpeace, but US tracking data show that NGOs
are gaining in the ranks.
terms of credibility, opinion leaders find experts, outside
authorities, and those who are seen as having no vested interest in
the company, as among the most trusted spokespersons. In both
the US and Europe, these third-party authorities include academics,
doctors and representatives of NGOs.
in the media, or earned media, are more credible than advertising by a
margin of eight to one.
*The Fourth Edelman Survey on
Trust & Credibility, World Economic Forum, Davos, Switzerland, 23 January