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Corporate Competencies
- Community and Stakeholder
Relations .(.more).....
- Crisis
Communication Strategies ....(.more)......
- Event
Planning / Management ......(.more).............
- Government
Relations ...........(.more)...............
- International
Relations ....(.more)...........................
- Issues
and Advocacy Management ..(.more)......
- Marketing
and Branding Strategies .....(.more)......
- Media
Relations ....................................(.more)..
- Mission
Programming ...................(.more).............
- Program
Development and Administration .........
- Program
and Product Promotion and Publicity .....
- Public
Affairs ..................(.more).........................
- Public
Policy Advocacy ......(.more)........................
- Strategic
Communications ......(.more).................
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Community
and Stakeholder Relations
The
success or failure of your mission or project is greatly contingent upon
your ability to build support within the community.
This is especially significant when your company or organization
embarks upon a controversial program or cause.
Your ability to build and retain the support of customers,
employees, community organizations, local leaders and other stakeholders
will vastly improve your odds of success in all cases, but especially when
you are faced with unfavorable circumstances. At PRAdvantEDGE, our
relationship-building strategies, skills, and contact network helps our
clients to enlist the support of local opinion leaders and forge
coalitions and alliances with trusted NGOs and community organizations.
We develop well-researched and comprehensive strategies that
identify and profile the stakeholders, examine the issues they care about
and what inspires them to action, explore how and when to enlist their
support, and ways to leverage their credibility to accomplish our
clients’ objectives. Our
strategies translate into communication action plans that keep
stakeholders informed, ensuring that they stay engaged and that they have
the information they need to support our clients’ goals. Through our
community relations expertise, we build strong and trusted relationships
with diverse grassroots and community organizations, leveraging these
relationships to deliver our client’s message, mobilize individuals and
communities, and craft programs that help our clients’ achieve success
while also advancing the interests of those involved.
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Crisis
Communication Strategies
A
crisis can strike any company or industry at any time - and has the
potential to cause serious damage to a corporation or organization’s
reputation or product. At
PRAdvantEDGE, we understand that smart organizations or industries can
prepare for and even prevent some crises.
We believe that adequate planning is the foundation for preventing
and containing crises. Responses
to crises involve many elements, which are interdependent: adequate crisis
preparation, communication skills training, early warnings and prevention,
crisis response teams and strategies for recovery.
Planning can, in some cases, prevent crises, but even when a crisis
cannot be prevented, it can usually be managed. Through planning,
organization and our ability to respond quickly and appropriately, we can
minimize negative outcomes, thereby benefiting our clients.
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Event
Planning / Management
At
PR AdvantEDGE, we believe that events are great opportunities:
they powerfully combine interest and imagination to influence and
impact. The compelling
combination that creates a dynamic event requires the perfect merging of
all the essentials, from location and timing to guest lists and menus to
programs and entertainment, and even the cooperation of unpredictable
elements like breaking news or the weather.
Our clients count on us to provide them with a broad range of event
planning and management services. Our
experience includes guest list research and management, event invitations
and materials, security, location investigation, program flow and agendas,
catering contracting, site set-up and breakdown.
We customize our approach to suit your needs, whether you’re
planning a fundraiser, hosting an important meeting or negotiation,
introducing a new program to the public or press, planning a festival or
seminar, or launching a product. Our
commitment to our clients is to create a winning event and secure
appropriate media coverage.
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Government
Relations
The
impact of government, through all branches and levels, and in all
countries, is deeply felt by every industry. When you need to work with a
government agency or elected official, understanding government hierarchy,
how government operates at different levels, and how to best navigate the
system is vital if you are going to achieve your objectives.
At PRAdvantEDGE, we understand that the enormous impact of
government underscores the need to educate politicians, decision makers
and opinion leaders in an frank, comprehensive, and timely manner in order
to shape public policy. We
are often engaged, on behalf of our clients, in either creating
opportunities or solving problems where governments can play a role in the
outcome. We provide our
clients with uniquely tailored strategies and tools, which allow them to
work with government, helping to educate, defuse opposition, remove
roadblocks, and develop mutually beneficial partnerships with government.
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International
Affairs
In
today’s global economy, the ability to effectively and instantly
communicate with parties half way across the world is a constant.
Complex issues and message management are no longer
geographically-bound. Understanding
political, socio-economic and cultural differences, and building effective
strategies, programs and mechanisms to develop and enhance mutually
beneficial international partnerships and relationships, is key to
influencing the development of domestic and global issues and public
policy. At PRAdvantEDGE, we
understand the importance and value of navigating the international
environment and we focus on providing strategic advice and personalized
service. We have the vision to
help you anticipate and manage the impact of these international
relationships. From developing key contacts and programs to crafting
messages that make complex situations understandable and relevant to
influencing leaders in the media, government and NGOs, PRAdvantEDGE’s
ability to understand and react to international developments has resulted
in successful international relations initiatives.
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Issues
and Advocacy Management
Complex
relationships between government and regulatory agencies, corporations and
NGOs, sales and marketing, and demographic shifts and markets can all
affect each other. In
today’s multifaceted business environment, in which so many factors are
dependent upon each other, effectively managing multiple levels of
influences and stakeholders creates new challenges and opportunities.
At PRAdvantEDGE, we help companies and organizations to
look beyond their immediate goals, and anticipate potential issues
affecting their environments and competitors.
We help turn communications issues into opportunities, manage and
minimize risks, and establish a sound basis from which to build
credibility and manage reputations. From
helping to manage public policy, image and corporate change issues to
developing key contacts and programs to crafting messages that make
complicated situations understandable and relevant to influencing opinion
leaders in the media, government and NGOs, PRAdvantEDGE, has the vision to
help you anticipate and manage the impact of these relationships and
issues, and understand and effectively react to on-going developments.
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Marketing
and Branding Strategies
At
PRAdvantEDGE, we believe that a brand is very different from a product or
service – a brand-building program is about enhancing an intangible
collection of perceptions that exists in the mind of the consumer, the
stakeholder, or the public. Effective
communications programs or appealing logos are just one strategy for
brand-building and enhancing brand identity. Whether
you are launching a new brand or reinvigorating an old one, a
brand is built through the total experience that it offers.
We understand how to cultivate and maintain a total brand
perception that serves client objectives, including communications
campaigns, issues and advocacy advertising, education and marketing
materials, memorable product launches, community outreach and unique
organizational programs.
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Media
Relations
At
PRAdvantEDGE, we understand that in order to create corporate and advocacy
objectives, it is essential to craft and disseminate powerful, emotionally
resonant messages, and make sure that these messages are reaching the
appropriate audience. Great
timing and targeting, building close relationships with the media and a
deep understanding of what's newsworthy are all critical to ensuring that
your organization or company gets the desired media coverage.
We recognize the importance of utilizing not just the mainstream
media and traditional methods, but also the vertical, trade and ethnic
media. Our resourcefulness and
insight have helped our clients by creating pro-active opportunities and
compelling stories that lead to tangible results and coverage.
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Mission
Programming, Program Development and Administration
According
to a recent well-respected survey on trust and credibility released at the
World Economic Forum, Non Governmental Organizations are now the most
trusted institutions in both the
United States
and
Europe
.
At PRAdvantEDGE, we can prepare your NGO, non-profit or public
sector entity for that trust. We
strive to understand who you are and to help you move beyond vision and
goals into the arena of action and real impact: successfully implementing,
enhancing and achieving mission, positive visibility, productivity, growth
and influence.
We
developed and believe in the concept of Fusion PR®, a holistic
approach to communications that combines traditional strategic
communications activities and campaigns with content-based substantive
program development, research, analysis, implementation and administration
services. We believe that the
collaborative approach of Fusion PR is a key component in successful public relations and
public affairs campaigns for NGOs, non-profits and public sector entities.
Whether
you’re a small non-profit or an international NGO, message development
is key: who you are and what
you believe in moves hand in hand with what you wish to accomplish.
It is vital to develop a powerful message, stay on message and
effectively disseminate that message.
It is equally as important to develop innovative and impactful
strategies, mechanisms and programs that activate and implement that
message, making the mission and aspirations of your NGO, organization or
agency real and appealing. Whether
you’re building your board or trying to increase membership, developing
high-profile educational and outreach campaigns and programs or organizing
behind-the-scenes advocacy, developing broad-based coalitions or reaching
out to individual opinion leaders or funders, PRAdvantEDGE can help you to
compete in today’s noisy marketplace where it is more important than
ever to focus on moving your message, and making your message move
others.™
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Program
and Product Promotion and Publicity
In today’s crowded marketplace of
ideas and products, it is more important than ever to create innovative
product and organization promotions and events that attract consumers, new
funders and members, and the media. The
possibilities in this area are endless because opportunities to
communicate with and influence people exist in every sphere – where they
work, live, shop or play. At
PRAdvantEDGE, we can design a program that not only moves your message or
product to your target audience, but makes your message or product move
others, generating consumer and media buzz.
Whether you want to partner with a respected non-profit to create
interest in and lend credibility to your product, join with local or
national retailers at point-of-sale, leverage the reputation of
celebrities or create competitions that connect consumers to your
organization or product, we are research-driven, creative and
strategically minded, developing innovative promotion and publicity
approaches that generate attention for our clients.
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Public
Affairs
At PRAdvantEDGE, we understand that successful public affairs strategies can
help change attitudes, shape images, and expand the influence of
organizations and ideas, both domestically and internationally.
Effective management of national and global public policy issues is
crucial for clients whose bottom-line interests are impacted by policy
decisions, the political environment, the media climate and public
opinion.
Our
public affairs practice is not restricted to any one communications
approach. We believe in
advising our clients on a range of communications strategies and creating
customized programs that deliver effective solutions to our clients’
unique public affairs challenges. Typically,
we design and execute our public affairs campaigns as if they were
political campaigns, coordinating a wide range of strategies and tactics,
such as developing alliances, mobilizing stakeholders, engaging the media
and implementing grassroots activities.
We guide clients through their dealings with government at every
level and offer comprehensive services tailored to ensure that they are
prepared when legislators, the media, and the public focus on issues that
affect their business or organization.
We are committed to providing excellence in strategic positioning,
aggressive media outreach, impactful public education, large-scale
coalition-building, and compelling cause-related campaigns for non-profit
organizations. Our experience,
skills and knowledge helps us to partner with our clients, enabling them
to move public opinion, shape public policy, and educate and engage key
audiences.
Areas
of Specialization
-
Coalition
Building
-
Grassroots
Advocacy and Mobilization
-
International
Relations and Communications
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Issues/Legislative
Monitoring and Political Intelligence
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Issues
Management and Public Affairs
-
Media
Relations
-
Strategic
Counsel
-
Targeted
Media Outreach
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Public
Policy Advocacy
Strategic
and inspiring issues packaging is an important component in ensuring that
your controversial project, policy or proposal will gain maximum positive
and minimum negative reaction. At
PRAdvantEDGE, we know how to package your issue and craft a campaign that
will mobilize varied constituencies to advocate for your cause, draw
support from community and opinion leaders, and generate positive media
coverage. We are committed to
excellence in public policy campaigns because we understand their power to
support social change, promoting ideas and behaviors that improve the
future for all of us. Our
understanding of non-profit and NGO structures, and our expertise in
community outreach, coalition building and media advocacy can help mold
public opinion and ensure that important issues elicit the continued
attention of voters, policy makers, the media and the public.
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Strategic
Communications
At
PRAdvantEDGE, we believe that the bridge between great ideas and
successful implementation is strategy.
Meaningful results for our clients depends upon a holistic approach
that examines all facets, from competition and stakeholder perceptions to
category and brand recognition.
We delve into the current political and financial climate to fully
understand the
environment in which your business operates.
We believe in partnering with you and strive to understand your business
as well as you do. We
are committed to helping you move beyond vision and goals into the arena
of action and real impact: successfully implementing, enhancing and
achieving mission, positive visibility, productivity, growth and
influence. We want to help you
build an enduring reputation and strong organization by looking at the
fundamental insights that can shape public opinion and effect your
marketplace. We can help our
clients to build and enhance their success through impactful strategies
and solutions that work.
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